MARKETING STRATEGY AND CONSULTING SERVICES
After reviewing our clients needs, our team creates a custom solution to increase your company's profitability. After we launch a marketing campaign, we monitor and adapt the campaign by analyzing its performance through advanced analytics and testing including: customer surveys, analysis of variance (ANOVA), A/B testing, and other designed experiments. This ensures that our clients will get a better return on their advertising budget and stay ahead of the competition.
OUR PROCESS FOR DRIVING POSITIVE CHANGE:
DEFINE + RESEARCH
In this stage we meet one on one and analyze your firms current needs or problems. We conduct preliminary market research to give us a better understanding of the problems at hand. After reviewing the data with the client, we offer a variety of marketing solutions.
IMPLEMENT + ANALYZE
Our team collects measurements to create a baseline and gather a better understanding of how our project will effect the end goal. Upon implementing the solution, we begin tracking the progress of various metrics to evaluate its effectiveness.
TEST + IMPROVE
As we gather data and learn more about the problem, we can begin to tweak the solution to further maximize its effectiveness. As the predicted outcome becomes more stable, we consider the project complete.
With a solid Search Engine Optimization (SEO) strategy, your website will naturally appear closer to the top of search results driving more traffic to your website. We have access to market research tools that can help uncover how your competitors are ranked relative to your business, what websites are driving their traffic, and even identify previously unknown marketing avenues. After we have this information, we can begin to develop a plan to out rank them.
Online advertising platforms such as Google Adwords and Facebook are measurable and highly predictable marketing tools that drive a consistent return on investment. Our firm implements conversion tracking tools which not only enables us to see which keywords drive the most traffic to your site, it also allows us to see which ads generate the most sales or leads. With advanced A/B statistical analysis and Analysis of Variance (ANOVA), can optimize any ad set to maximize your return on your advertising budget.